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Vietnam boost direct export to Italy's distribution network PDF Print
Friday, 28 July 2017 16:36

VIETRADE - From July 23rd to 26th 2017, the Ministry of Industry and Trade of Vietnam coordinated with the Trade office of the Embassy of Vietnam in Italy, the Emilia-Romagna regional government, the Lazio regional government, the Italian cooperative federation LegaCoop, Coop Italia, Agricultural and food centre of Rome (C.A.R), and other related agencies to organize a trade promotion program in two Italian cities of Bologna and Rome.


Support to look for selling opportunities

According to Dang Hoang Hai, Head of the European Market Department (Ministry of Industry and Trade), this trade promotion program aims to encourage Vietnamese enterprises to directly export goods and products to the Italian distribution network via two important systems namely Coop Italia and Conad. This is an activity within the framework of the project “Developing Direct Participation of Vietnamese Enterprises on Foreign Distribution System up to 2020" approved by the Prime Minister in Decision No. 1513/QD-TTG dated 3rd September 2015.


As also said by Dang Hoang Hai, this is the second time the Ministry of Industry and Trade has organized activities to promote Vietnamese goods in Italy, in order to promote the export of Vietnamese products directly into the distribution system of the country; meet partners and exchange information, seek business cooperation opportunities with major Italian distributors; promote "Made-in-Vietnam" products to the Italian market in particular and the European market in general.


In Bologna, the Vietnamese business delegation had a meeting with the Emilia-Romagna Chamber of Commerce (Unioncamere), the Coop Italia and Coop Italian Food distribution systems, and visited the Coop Italia supermarket system.


Coop Italia is a distribution system with the largest chains of supermarkets and trade centers in Italy, with a retail market share accounting for 20% of Italy’s market and an annual revenue of around 13 billion euros. Coop’s supermarket chains are allocated throughout Italy from the North, Central and South in 893 cities and 16 regions with more than 1,100 supermarkets and 100 large supermarkets.


During the meeting, Vietnamese enterprises talked directly with some procurement managers of Coop Italia and Coop Italien Food supermarkets about the quality standards for each item as well as requirements to import goods for direct selling in this system of supermarkets.


As part of the trade promotion program in Italy, the Vietnamese business delegation also visited the Agricultural and food centre of Rome (Centro Agroalimentare Roma – C.A.R) - the main distribution system for agricultural products, fresh fruits and vegetables of the Lazio region to the whole Italy. With its strategic location in the capital city Rome, C.A.R is one of Europe's most important distribution centers and a major logistics hub connecting producers, exporters and traders.


Through this trade promotion program, it is expected that Vietnam's export products will penetrate more into the supermarket system of Italy and come directly to local consumers in the future.


The competitiveness of Vietnamese goods has increased

Highly appreciating Vietnam's potential for development, General Secretary of Emilia - Romagna Chamber of Commerce Claudio Pasini emphasized that Vietnam was a robustly developing economy, attracting many foreign investors including those from Emilia-Romagna. In the past 10 years, the relationship between Vietnam and Italy has been tightened more and more. The solidarity and friendship between the two countries is a factor that strongly promotes bilateral economic and trade relations.


According to Claudio Pasini, in recent years, Vietnamese commodity products have not only increased in quantity but also improved significantly in quality. In addition, Vietnam has a young workforce of high quality. Universities in Vietnam train their students with very good skills and knowledge to meet job requirements. As a result, the competitiveness of Vietnamese goods has also increased, production efficiency and product quality have been improved. These are the characteristics and factors that bring about the success of Vietnam in the European market in particular and the world market in general.


The Free Trade Agreement (FTA) between Vietnam and the European Union (EVFTA) is expected to come into effect in 2018. This will further facilitate economic and trade cooperation between Vietnam and Italy.


According to Claudio Pasini, the Emilia-Romagna region has had a representative office in Binh Duong province and this office is responsible for promoting economic cooperation with other regions in Vietnam.


Italy is considered as a major and potential market for Vietnamese exports, because it is the third largest economy in the Eurozone and one of the major markets in Western Europe, with great purchasing power and diverse demands.


The statistics from the General Department of Vietnam Customs show that the total bilateral trade revenue between Vietnam and Italy reached US$2.11 billion in the first five months of 2017, up 9% over the same period in 2016. The export revenue of Vietnam to Italy reached US$1.47 billion, up 9.5% and Vietnam's import revenue from Italy reached US$646.1 million, up 8% over the same period last year.


Vietnam's top five export products to the Italian market in the first five months of this year were phones of all kinds and components with the revenue of US$617.9 million, up 11.8% over the same period last year, accounting for 42% of the total export value of goods to this market. Followed were coffee with the export revenue reaching US$136.7 million, up 20.4% over the same period last year and accounting for 9.3%; footwear US$115.3 million, down 12.9% and accounting for 7.9%; computers and components over US$106.9 million, up 1.4% and accounting for 7.3%, etc.


In general, the export revenue of Vietnam to the Italian market in the first five months of this year increased in most groups. In particular, the sharpest increase was from rubber products with the export revenue reaching US$7.6 million, up 191%. Some other commodities also saw strong growth such as rubber up 91.4%, iron and steel up 30%, means of transport and spare parts up 34%, etc. over the same period of 2016.

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